Alexandra loves to design for creative expression as well as a form of activism, and one of her main goals is to make a difference and bring awareness to important social issues. In addition, she loves to design in the Health & Wellness (vegan activism), Fashion & Beauty, and the Goth & Metal communities. She gravitates towards these since they are also her personal interests and she can therefore offer a deeper understanding and elevated passion for the project.

Her favorite forms of Graphic Design are merch design, logo design & branding, social media (specifically Instagram posts and curated feeds), print design and layout design, such as catalogs and posters. She also loves typography manipulation and calligraphy, and is presently venturing into illustration and traditional art forms such as drawing, watercolor and ink. With her endless ideas and years of experience, she wants to combine all of her skills and create prints, t-shirts, and other merchandise in an online shop.

Her design journey started in high school, by designing a website for her favorite band. After many iterations of the website, she was chosen as one of the top ten fan sites by the band, and was listed on their official website. She then studied Fine Arts and obtained her Bachelor of Fine Arts. After 5 years total of working full-time in office, she decided in 2018 to become freelance.