HOME ABOUT WORK CONTACT

 

 

Zoralvx Logo Design

Logo for Zoralvx, a yoga, Reiki, and Ayurveda company. The design is based on the shape of the lotus flower, the caduceus symbol, as well as the bee, which are symbolic of the healing, nurturing, divine feminine force. The color palette was inspired by honey yellow from the bee as well, and the purple from the iris flower.

The logo reflects the Zoralvx mission, to bring balance and alignment which is displayed by the symmetry of the logo symbol. The horizontal line makes for a hidden ankh symbol, and the three overlapping circles are inspired by the vesica, the seed, the Eye, the foundation of the flower of life.

“Her talent in graphic art is incredible, I am completely blessed to have been able to work with her to achieve my new image. It’s so beautiful and perfect! I am loving the font as well. Honestly, I can’t see anything to change. Thank you so much! The colour combos are great.”

The typeface compliments the weight and curvature of the logo symbol, and the crossbar of the capital A was removed to match the V for further symmetry and simplification.

MOODBOARD

SKETCHES & NOTES